Use My Secret Cannonball Engagement Strategy to Maximize Your Results
Cannonball!!
It’s the cry of a childhood experience that most of us got to enjoy at some point in time.
You know, the word that you scream out right as you get a running start and plunge yourself into a pool trying to make as big of a splash as you possibly can.
It’s a memorable thing and a lot of fun to do when you are a child.
Heck, even some adults are known to do a cannonball into the pool from time to time at some wild parties.
It’s also an image that I think of when looking at one of the engagement strategies that has worked well for me on Medium.
Deploy the Cannonball Strategy of Engagement
Okay, I am going to let you in on a powerful strategy for making the most of your engagement.
When you have an article that you are really proud of it is natural to want to hit the publish button as soon as possible.
However, I ask that you wait a few moments and think about what you can do to maximize your engagement on that piece.
Is right now truly the best moment to send your masterpiece out into the world?
There are two big considerations that I ask you to think about before you publish the piece:
- The time of day in your local area and how many of your readers are likely to be online
- How much engagement you have done in the lead-up to the release of your new piece.
That second point is particularly important and the vital component of the cannonball strategy.
I call it this because just like you must wind up before running and throwing yourself into the pool cannonball-style, you must also wind up your engagement before releasing a new story to get the most out of it.
Engage with at LEAST 10 People BEFORE You Release the Article
I want you to challenge yourself to engage with at least 10 accounts prior to releasing your next piece.
If you can engage with even more folks than that, go for it!
What you can do is either hold the piece in your drafts, do your engagement, and then release the piece. Alternatively, you can schedule your piece to be released a number of hours from now and use the meantime to do your engagement.
Either way, I want you to be certain to get your engagement in ahead of the release of your piece.
You should do this because there is often a lag time between when you engage with an account and when that person is able to engage with your work as well.
So, if you plan out some engagement time ahead of the release of your piece, you can allow for that lag time to take place prior to putting your work out.
It is a strategy that has helped me to get more eyes on my work in most instances.
Borrow this strategy for yourself and let me know how it works out for you!
